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INFORM Consumers Act

Last updated 4/11/25

Anthony Longo avatar
Written by Anthony Longo
Updated over a month ago

The INFORM Consumers Act is a federal law designed to help prevent the sale of stolen, counterfeit, or dangerous goods online by increasing transparency and accountability among high-volume sellers.

At Firesale, we fully support this effort and are committed to protecting our buyers and sellers through enhanced verification and security processes.


๐Ÿงพ What is the INFORM Consumers Act?

Effective June 27, 2023, the INFORM Consumers Act requires online marketplaces like Firesale to collect, verify, and disclose certain information about high-volume third-party sellers โ€” individuals or businesses that sell large volumes of goods through our platform.


๐Ÿ” Who is considered a high-volume seller?

Under the law, a high-volume seller is someone who:

  • Has made 200 or more sales of new or used consumer products

  • Has earned $5,000 or more in gross revenue over any continuous 12-month period on Firesale

If you meet these thresholds, Firesale is required to collect and verify specific identifying information from you.


๐Ÿง  What information does Firesale collect?

If you're a high-volume seller, youโ€™ll be asked to provide:

  • Your full legal name or business name

  • A current residential or business address

  • A valid government-issued ID

  • A working phone number

  • Taxpayer Identification Number (TIN) or Employer Identification Number (EIN), if applicable

  • A bank account for receiving payments

We use this information strictly to comply with federal law and to help keep Firesale a safe and trusted platform.


๐Ÿ”’ Is my information shared publicly?

In most cases, no. However, if you're a high-volume seller, we are required to disclose certain contact information to buyers โ€” such as your name and a method of communication โ€” unless you qualify for a privacy exemption (such as operating out of a residential address).

We take privacy seriously and only share whatโ€™s legally required, and we do not sell or misuse your information.


โœ… How Firesale stays compliant

  • We notify and verify high-volume sellers through secure in-app messages or email

  • Sellers must respond and verify their information within 10 business days

  • Firesale may suspend accounts that fail to provide or update required information

  • We protect all collected data under our Privacy Policy


๐Ÿ“ฌ Need to update your information or have questions?

If you've been notified that you're a high-volume seller, please follow the instructions provided in your Firesale account. If you have questions about the process or eligibility:

๐Ÿ“ง Contact us at [email protected]


Firesale is proud to support secure, transparent buying and selling. Weโ€™re here to help you stay compliant โ€” and to keep the community safe for everyone.

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